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Our Story

The vision for VIVD:

I have always been a go getter and determined to make something my own, so I took the leap of faith and started VIVD. My goal is to find true wealth and pour my expertise into a brand that I believe in. Vivd was a dream, then that dream turned into my passion, and finally, that passion became my reality! I want to be a catalyst for women— to speak up, empower, and guide women no matter what they might be facing in life. 

I knew this is what I wanted to do because I know what makes me feel confident and sexy. I want to provide all you ladies with apparel that will complement every shape and curves you have. I want to empower women of all ages and sizes that you are absolutely beautiful! We, as women, are powerful. We are united. And we are unstoppable. 

VIVD represents the freedom of your mind and heart; to change and move through life freely, like a feather, no matter what cards you’ve been dealt. Be Vivd, be bold, and be free. The feather symbolizes the ability to excel and move beyond your mental barriers and limitations. Like VIVD, you get a clear view on what you want, to see the larger picture and understand what really matters.


My Journey:

Hi babes, welcome to your new home. I am Narmin Assria, Owner and Designer for Vivd Collection. Some of you might know me, but if you are new here… Welcome! I am 8x Olympian and a 9x Bikini Pro Champion. My fitness journey started in 2010 and during that time, I was struggling with my weight and confidence issues. 
 I always had the goal of starting my own business and knew I wanted to always be involved in the fitness industry (even if I stepped away from the stage for a bit!). I have a big family and they are my life. My family believes in supporting one another no matter what and I hold them very dear to my heart. At a young age, my father taught me how to hustle and always be your own boss! We, as a family, have struggled, but we have also seen much successes. I grew up watching my dad struggle, but still being a superman and providing for our family. Because of my father's strength and perseverance, I have the mindset I do today to become an entrepreneur. Your strengths make you who you are, and your struggles build your character! I knew right away I wanted to follow my father's footsteps and be the next entrepreneur in the family.

Send me the goods!